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Dating apps are, in their own way, a form of social networking – especially as they expand into new areas like friend-finding or professional networking.
So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.
And they’re meant to be a combination of photos and videos, similar to what’s available on Lively.
Plus, you can narrate the content if you’d like, to describe the imagery you’re showing.
The feature, which will be public on Wednesday morning, is designed to help users make connections with people that extend beyond dating.
However, a later version of the app will allow for a semi-permanent way to keep them.
(More to come on that this fall.) Again, Bumble’s interest in video has a lot to do with how the company feels the format will help users show more of themselves, which is the common thread between all the dating apps’ embrace of video.
This week, both Hinge and Zoosk’s Lively are rolling out support for video, each in their own way.
Hinge, for example, will now allow users to augment their user profiles on the service with video.
The company this week announced its plans for a Stories feature, too.